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New Program Turns Agriculture into Jobs for Kenyan Youth

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Kuza Biashara, in partnership with UNICEF Generation Unlimited, has launched the Engaging Kenyan Youth in Agriculture and Nutrition (EKYAN) program in Busia County. This initiative aims to turn agriculture into a pathway for youth employment and climate resilience. It seeks to inspire a new generation of agripreneurs who will transform food systems, improve nutrition, and drive Africa’s entrepreneurial growth.

Held with full support from the County Government of Busia, the launch event brought together more than 25 senior officials from departments spanning Agriculture, Youth, Education, Trade and beyond. These leaders rallied behind a shared vision: empowering youth to lead Africa’s agricultural transformation through innovation, technology and sustainable practice.

Led by Kuza Project Manager Rachael Akinyi, the day’s sessions explored the EKYAN model, which mobilizes young people through three key pillars: incubation of youth agripreneurs, strengthening of school-based demo farms and regenerative agriculture training that centers nutrition and climate-smart practices. It’s a blueprint for not only job creation but systemic change turning rural youth into catalysts of growth in underserved communities.

The energy was palpable during stakeholder workshops, where cross-sectoral discussions reflected a deep commitment to aligning EKYAN with county priorities. Busia leaders see this not just as a development program but as a launchpad for youth-led enterprise in agriculture.

Behind EKYAN is Kuza Biashara, a certified BCorp and mission-driven social enterprise using business as a force for good. Through its OneNetwork digital platform, Kuza provides rural youth with tailored incubation services equipping them with tools, skills and market linkages to build viable agribusinesses. The model is scalable, sustainable and proven. KUZA’s projects have reached around 200 schools and 3 counties in Kenya.

As climate change and food insecurity loom large, initiatives like EKYAN show how entrepreneurship, when fused with technology and community support, can tackle Africa’s most pressing challenges head-on. This is more than a program it’s a movement to redefine agriculture as a modern, dignified and profitable venture for the next generation.

In Busia and beyond, EKYAN is sowing the seeds of an entrepreneurial revolution one youth, one farm, one community at a time.

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