Cameroon-based fintech REasy has recently secured a significant $1.8 million in pre-seed funding, marking a pivotal milestone in its journey to revolutionize cross-border payments for African businesses.
Backed by a diverse group of investors, including Ingressive Capital, Launch Africa Ventures, 54 Collective, Digital Africa and Techmind, this infusion of capital signals strong confidence in REasy’s innovative approach to facilitating international trade.
The new funding is poised to accelerate the company’s expansion plans across the continent, bringing transformative payment solutions to small and mid-sized enterprises (SMEs) and enhancing Africa’s integration into the global economy.
Driving Regional Expansion and Market Penetration
The primary objective of the Brice Mba-led REasy’s expansion is to broaden its footprint across Africa, targeting emerging markets where cross-border trade is often hindered by infrastructural and technological barriers.
Currently, many African businesses face challenges due to limited access to seamless, affordable, and secure international payment options.
REasy’s platform addresses this gap by enabling direct payments from local mobile money systems such as Orange Money and MTN Mobile Money to international platforms like Alipay, WeChat Pay and UnionPay.
The new funding will allow REasy to extend its reach into additional countries, establish local partnerships, and tailor its services to meet diverse regional needs.
By doing so, REasy aims to become the go-to solution for African businesses engaged in international trade, fostering economic growth and regional integration.
Enhancing Payment Speed, Security and Cost-Effectiveness
A core goal for REasy is to improve the efficiency of cross-border transactions. Traditional methods often involve high costs, delays, and security concerns, which can be prohibitive for SMEs looking to participate in international markets.
With the new capital, REasy plans to develop and deploy advanced technology to make international trade payments faster, more affordable and more secure. Implementing robust security protocols and leveraging innovative payment infrastructure will help mitigate fraud risks and build trust among users.
Furthermore, reducing transaction costs will make international trade more accessible for small businesses, empowering them to expand their customer bases and diversify their supply chains.
Empowering Small and Mid-sized Businesses
REasy’s platform is designed specifically to cater to the needs of SMEs, which constitute the backbone of many African economies.
By simplifying cross-border payments, REasy aims to democratize access to international markets for small and mid-sized enterprises that traditionally faced barriers due to complex payment processes and high costs.
The new funding will enable REasy to develop user-friendly interfaces, provide educational resources and expand customer support services, ensuring that even businesses with limited financial literacy can harness the platform effectively.
This empowerment aligns with broader economic development goals of fostering entrepreneurship, job creation and economic resilience across the continent.
Fostering Global Partnerships and Investor Confidence
The participation of notable angel investors such as Christophe Chausson of Chausson Partners, Mathias Léopoldie of Julaya, Marième Diop of Dakar Network Angels and Joel Nana Kontchou of Makoe Ventures underscores investor confidence in REasy’s vision and potential.
These collaborations not only provide capital but also strategic mentorship and regional insights that will be invaluable as REasy navigates its expansion.
The infusion of capital from both venture funds and angel investors signals a promising outlook for the startup’s growth trajectory and its ability to establish strategic partnerships with international payment providers, telecom operators and financial institutions across Africa.
REasy’s recent funding marks a significant step toward transforming cross-border payments for African businesses.
With a clear focus on expanding its services, enhancing transaction efficiency, and empowering SMEs, REasy is well-positioned to catalyze regional economic integration and foster a more inclusive global trade environment.
As the startup scales its operations across the continent, it stands to become a critical enabler of Africa’s economic future, making international trade faster, cheaper and more secure for countless entrepreneurs and enterprises.
