iSchool, MENA region’s leading AI and coding education platform for students, has acquired SEEDS, the EdTech arm of Egyptian-Saudi software giant Algoriza. But beyond the business headlines, this acquisition marks an important step forward for entrepreneurs, educators and tech-driven families across the Kingdom of Saudi Arabia.
This deal gives iSchool immediate access to SEEDS’ operational base, trusted educational partnerships and an already growing footprint of young learners across multiple regions. But more importantly, it positions iSchool to scale one of its most innovative and entrepreneurially empowering programs: upskilling the children of employees in AI and coding as a corporate HR benefit.
This model, which iSchool piloted with major banks, telecoms and energy companies, is not just an employee perk, it’s an investment in the future of families. Parents, especially those in the workforce, now see digital literacy and early exposure to tech as essential tools for equipping their children with long-term opportunities. For entrepreneurs, this opens a new business category: tech-based learning solutions that directly serve corporate partners and their communities.
With Saudi Arabia being one of the youngest nations in the region, the demand for digital skills is growing rapidly. iSchool’s acquisition of SEEDS ensures the company is prepared to meet this need, not just in schools but at home and within corporate ecosystems.
SEEDS, well-known for its AI-first curriculum and local teacher training programs, has already gained traction in both public and private education spaces. By joining forces with iSchool, the two teams aim to develop a more bilingual, locally-relevant curriculum and expand access to next-gen education in Saudi Arabia at scale.
For entrepreneurs in the EdTech space, this merger sets a strong example: partnerships that combine technology, cultural relevance and real-world demand can unlock national impact. This move also presents new opportunities for freelancers, tech tutors and curriculum developers to be part of a growing educational infrastructure built on accessibility and innovation.
iSchool’s model is rooted in building from the ground up. Since its founding in 2018 by Muhammad Gawish (CEO) and Mustafa Abdelmoneim (CFO), the company has graduated more than 131,000 students across 20+ countries. Their live, one-on-one and group-based classes teach essential skills such as artificial intelligence, data science, game development, cybersecurity and UI/UX design to children aged 6–18. Many of these students go on to launch real-world projects, freelance or even start their own businesses while still in school.
This isn’t just about learning how to code. It’s about preparing a generation to lead in the digital economy. By making advanced tech education available early, through corporate partnerships, national school systems and direct-to-parent models, iSchool is equipping youth not only to adapt but to innovate.
The Saudi education sector is undergoing rapid transformation and iSchool’s strategic expansion puts it at the heart of that change. The acquisition of SEEDS reflects more than growth, it’s about creating value for families, empowering young minds and offering new business models for anyone who sees education not just as a service but as a platform for building futures.
For startups, educators and entrepreneurs across MENA, this moment is a powerful reminder: when one invest in knowledge early, one is not just building students, they are building the next generation of leaders, founders and creators.
