Roam, a Nairobi-based electric mobility company, has launched its first equity crowdfunding campaign on Crowdcube, inviting private investors worldwide to take part in its mission to accelerate clean and affordable transport across Africa. The initiative, which forms part of the company’s Pre-Series B funding round, is typically open only to institutional investors. By opening it to the public, Roam aims to democratize investment in Africa’s electric mobility industry and build a community of supporters who share its vision for sustainable transport.
This campaign seeks to answer the growing question of how Africa can shift toward cleaner transport systems while creating new business opportunities and reducing emissions. Roam’s crowdfunding initiative provides a direct path for individuals to invest in an expanding market with long-term economic and environmental benefits.
Expanding Access and Opportunity Through Community Investment
Roam’s crowdfunding campaign is structured to allow early access for individuals who were on its waiting list, with a limited allocation available on a first-come, first-served basis. The company says this model reflects its belief that growth should be shared not only with large institutions but also with the people who believe in its mission. By giving individuals a chance to become shareholders, Roam is turning its community into active participants in Africa’s green mobility transition.
The funds raised will help Roam strengthen its manufacturing capacity, expand its charging infrastructure and scale its operations across Africa. The company is targeting the continent’s motorcycle segment, a market valued at more than 15 billion dollars annually. Electric motorcycles are central to this plan, designed for use in delivery services, ride-hailing and small businesses where efficiency and reliability are critical. Roam believes that by transitioning riders to electric vehicles, Africa can cut fuel dependency, lower emissions and create new income opportunities for millions of entrepreneurs who depend on two-wheel transport for their livelihoods.
At the heart of Roam’s operations is Roam Park, its state-of-the-art manufacturing facility in Nairobi, with a production capacity of over 50,000 motorcycles per year. The company highlights Kenya’s energy advantage, around 80 percent of the national grid is powered by renewable sources, which makes its manufacturing process both clean and cost-efficient. Local production also supports job creation, enhances affordability and reduces the carbon footprint associated with imports.
Building Partnerships and Charging the Future
To ensure its products reach riders across different sectors, Roam has established a strong network of partners including Bolt, Uber, Hitachi, DHL, TotalEnergies, Wells Fargo and M-KOPA. Through M-KOPA’s pay-as-you-go model, riders can acquire electric motorcycles using daily micro-payments. This model removes one of the biggest barriers to adoption, upfront cost and helps small-scale entrepreneurs access the benefits of electric mobility.
Beyond manufacturing, Roam is developing a solar-powered charging network across Kenya, supported by TotalEnergies and European grants. The charging stations are designed to serve thousands of riders daily and can be scaled across borders as demand increases. Reliable charging access is essential to maintaining vehicle uptime, lowering operational costs and improving overall user experience.
Roam’s efforts have not gone unnoticed. The company has been recognized by the Financial Times as one of Africa’s fastest-growing firms and was a finalist for Prince William’s Earthshot Prize, affirming its commitment to innovation and sustainability. These achievements have attracted growing investor interest, further boosting confidence in Roam’s model and vision.
A Shared Vision for Africa’s Electric Mobility Growth
By merging capital formation with community participation, Roam is redefining how African startups raise funds and engage supporters. The company’s decision to open its Pre-Series B round on Crowdcube represents more than a financial milestone, it is a statement of inclusion and long-term impact.
If the crowdfunding campaign meets expectations, Roam will move into its next phase with stronger public backing and expanded capacity to scale manufacturing, deploy charging infrastructure and penetrate key markets across the continent.
