The future of advanced manufacturing and mobility will take center stage in Casablanca when Morocco hosts the inaugural World Advanced Manufacturing & Future Mobility Expo (WAM Morocco) in January 2026. Bringing together governments, global companies, start-ups and investors. The event will serve as a meeting point for the entire industrial innovation ecosystem, focused on growth, sustainability and collaboration.
Endorsed by the Moroccan Ministry of Industry and Trade and supported by leading business groups such as CGEM and AMDIE, the expo will bring global innovators and local entrepreneurs together under one roof. Organised by Kaoun International, the team behind GITEX Africa, WAM Morocco builds on a proven track record of convening major international players and is expected to open new doors for Morocco’s industries.
The impact of this initiative will be significant. By focusing on next-generation industries, the event seeks to expand Morocco’s industrial base, encourage investment in high-value sectors and create a platform for collaboration between local and international players. With more than 350 exhibitors, including both Moroccan and international companies, 250 start-ups and 20,000 corporate buyers expected to attend, the event is set to become the continent’s largest tech and start-up showcase in advanced manufacturing and mobility.
The scope of the event is wide, covering industries that are vital to Morocco’s economic future. Targeted sectors include automotive, aerospace and defense, pharmaceuticals and biotechnology, agri-food, renewable energy, supply chain and logistics, agriculture and textiles. Each of these areas will benefit from exposure to new technologies and global best practices. Specialized showcases will further highlight key opportunities, with dedicated spaces for future mobility, green energy, pharma manufacturing and digital food hubs.
Technology is at the heart of WAM Morocco. Breakthroughs in artificial intelligence, quantum computing, blockchain, 3D printing and mixed reality will be on display, offering practical solutions to transform industries. For the first time, global leaders in AI 2.0, deep tech and sustainable innovation will converge in Morocco, alongside pioneering start-ups, major technology firms like Huawei and Microsoft, telecom operators and providers of cloud and cybersecurity services. This mix of participants will create an environment where ideas can be tested, partnerships formed and large-scale projects initiated.
Investors will also play a central role. More than 150 investors and over 60 top executives are expected, ensuring that start-ups and established companies alike will have direct access to potential funding and mentorship. With 100 hours of content and 150 speakers lined up, the event will deliver valuable insights into the future of manufacturing and mobility. Discussions will range from how to integrate new technologies into traditional industries to how to make African manufacturing more competitive on a global scale.
The presence of international companies alongside Moroccan firms is also notable. Organizers have confirmed that 50 percent of exhibitors will be local, while the other half will come from across the globe. This balance reflects Morocco’s strategy of developing its industries while opening up to global trade and investment. The participation of 45 countries further underlines the international reach of the event.
The expo is more than a trade show. It is designed as a collaborative ecosystem where governments, think tanks, R&D centers, academia and businesses can work together. By uniting these diverse actors, WAM Morocco aims to drive transformation across next-generation industries and encourage a shift toward high-value, sustainable manufacturing. The goal is to not only create immediate business opportunities but also to build long-term capacity for innovation and growth in Morocco and beyond.
The timing of WAM Morocco could not be better. As global industries adapt to new technologies and sustainability demands, African nations are increasingly seeking to move up the value chain. Morocco, with its strong industrial base in automotive and aerospace, is well-positioned to lead this transformation. Hosting an event of this scale will help accelerate the country’s ambitions and attract international attention to its potential.
By the end of the three-day expo, Morocco hopes to have achieved more than just a successful event. The real measure of success will be in the partnerships formed, the investments secured and the opportunities created for Moroccan start-ups and industries. For young entrepreneurs working on Industry 4.0 solutions, the chance to meet global investors and technology leaders could prove life-changing. For international companies, the event offers a gateway into Africa’s growing markets. For Morocco, it represents another step toward solidifying its reputation as a leader in advanced manufacturing and sustainable development.
WAM Morocco is more than an exhibition. It is a statement of intent about the future of African industry and Morocco’s central role in shaping it. With its focus on innovation, sustainability and collaboration, the event will not only put Casablanca on the global industrial map but also spark a wave of transformation that reaches far beyond Morocco’s borders.
