In a world overflowing with content, logos, and promises, most brands barely make a ripple. But for Rina Gowreesunker, the powerhouse behind iGuide Consult.in, branding isn’t just a visual identity or a marketing campaign—it’s a deep, strategic journey into a company’s soul.
“Many business leaders excel in their industries yet struggle to translate their vision into a compelling, market-driven brand.”
That realization, simple yet seismic, became the spark that ignited iGuide Consult.in—a consultancy born not from theory but from experience, conviction, and an entrepreneurial fire honed over 20+ years across industries as diverse as ICT, Media, Home appliances, Real estate, and Automotive.
Rina, a seasoned strategist from Mauritius, has established iGuide Consult.in as a distinguished consultancy. Her approach transcends conventional methodologies, emphasizing authentic engagement and data-driven strategies to cultivate enduring brand equity. This narrative explores her unique perspective, professional trajectory, and the strategic imperatives that underpin her consultancy’s success.
From Industry Veteran to Brand Architect
Mauritius may be her home, but Rina’s reach is global and her reputation, formidable. After managing international brand campaigns and working across B2B and B2C sectors, she saw a recurring theme: CEOs needed more than strategy—they needed storytelling, soul, and structure.
So, she built iGuide Consult.in to be more than a service. It’s a partnership.
“I wanted to offer businesses a strong and authentic partnership that empower them in revealing their business potential and guiding their path to growth and success.”
“My journey into consulting was fueled by a deep passion for branding and marketing. I wanted to be a reliable and trusted marketing partner, helping leaders build influence, credibility, and market presence through branding, marketing, and communication.
Beyond Templates: Tailored Strategies for Real Growth
In a market that often churns out cookie-cutter marketing, iGuide Consult.in throws the templates out the window.
“At iGuide Consult.in, there’s no such thing as a ‘one-size-fits-all’ strategy,” Rina asserts.
Instead, Rina and her team start every engagement with a deep-dive audit—unpacking a company’s DNA, market dynamics, aspirations, and friction points. Whether it’s crafting a go-to-market strategy, a full rebrand, or outsourced marketing leadership, every touchpoint is intentional, data-driven, and human-focused.
iGuide Consult.in eschews a uniform approach, instead advocating for bespoke strategies informed by rigorous analysis. The consultancy’s methodology incorporates a “deep-dive exploration session and a strategic 360 audit” to ascertain the specific challenges and aspirations of each client. This meticulous approach facilitates the development of “data-driven and insightful” strategies, ensuring alignment with clients’ growth objectives and fostering “memorable, profitable, and sustainable brands.”
Landmark Projects, Lasting Impact
Rina doesn’t just talk strategy—she executes it with precision. Her huge project portfolio demonstrates her capacity to deliver tangible results. Notable engagements include the strategic branding and launch of iShopbyLeal, the inaugural Apple Premium Reseller in Mauritius, and the successful market entry strategy for MIDEA home appliances.
More recently, she has “crafted the brand identity of Soul of Africa, launched few months ago with an ambitious growth plan in the Indian Ocean and beyond.” These projects underscore her ability to “set new benchmarks” within diverse market segments. These aren’t just projects—they’re case studies in how branding, when done right, reshapes industries.
Thought Leadership: Where Brands and People Converge
For Rina, the real secret sauce? Blending corporate branding with personal leadership branding.
“A company’s brand and its leader’s personal brand should be two sides of the same coin – distinct yet complementary. A smooth and effective integration will be possible when there is alignment, consistency and visibility,” she asserts.
“A leader’s values, expertise, and personality should reflect in their company’s mission and culture. Before buying, customers get inspired, connected and convinced by the people behind the brand first.
“The way leaders communicate, present themselves, and interact with the public should reinforce the company’s messaging. A CEO’s voice and vision should inspire the brand’s journey.
“CEOs and executives are the face of their brand. They should leverage platforms like LinkedIn, thought leadership content, and keynote speaking to create credibility and trust. Today personal branding is a necessity more than an option because authentic leadership truly drives trust, loyalty, and impacts on business positively.”
That’s why iGuide Consult.in champions executive thought leadership, helping CEOs shape public narratives that build trust, drive influence, and attract loyalty. Visibility isn’t vanity—it’s a business growth lever.
Branding Mistakes CEOs Can’t Afford to Make
Rina doesn’t sugarcoat the common pitfalls:
“One of the biggest branding mistakes CEOs make is focusing too much on the product and too little on the story,” she notes.
She’s clear: consumers buy stories, experiences, and values—not just stuff. CEOs who ignore this, or who dilute their brand with inconsistent messaging or ignore customer feedback, risk irrelevance.
The fix? A cohesive, customer-first brand strategy grounded in empathy, not ego.
Rina identifies several common strategic deficiencies that impede brand growth. These include an excessive focus on product features to the detriment of brand narrative, a lack of consistency in brand messaging, and the neglect of customer experience. To mitigate these risks, she recommends a “strategic, cohesive, and customer-first branding approach.”
In response to the rapidly evolving market landscape, Rina advises CEOs to prioritize authenticity, innovation, and customer-centricity. “Consumers today connect with brands that feel human, transparent, and value-driven,” she observes.
Rina’s Branding Playbook for Future-Ready CEOs
For businesses aiming to thrive, Rina advices to focus on core principles that are Authenticity, Innovation, Customer-Centricity, Alignment, Long-Term Thinking.
“There is a need to craft a brand narrative that aligns with their company’s vision and values while resonating emotionally with their audience,” she says.
“Market trends shift rapidly, and brands that doesn’t adapt, evolve, and embrace technology becomes irrelevant. Whether it’s AI-driven marketing, digital transformation, or sustainability-driven branding, businesses must stay ahead of the curve.
“There is also a shift in customer behavior. CEOs should prioritize personalized services, community engagement, customer feedback to refine their strategies continuously.”
The Future: AI, Authenticity and Agility
As the world embraces rapid digital transformation, Rina is leaning into change. From automation to executive digital influence, iGuide Consult.in stays ahead of the curve, not just advising clients on the future—but co-creating it.
Rina is particularly enthusiastic about the transformative potential of AI in the branding domain. “AI is transforming content creation, consumer insights, and customer engagement, allowing businesses to personalize marketing like never before. As I am the Marketing & Branding Partner of few tech partners in Mauritius, I have to remain up to date with technological innovation to provide adequate consulting and guidance to their teams,” she notes.
“The key of a successful brand lies in consistency, adaptability, and emotional connection.”
She also highlights the increasing importance of “executive thought leadership and digital influence” in establishing credibility and trust.
Why iGuide Consult.in Wins
What makes Rina’s consultancy standout in a crowded space?
“What sets iGuide Consult.in apart is our depth of expertise in the marketing and branding field, our tailored and people-first approach combined with our flexibility to adapt to any sector.
“Our purpose is to position aspiring leaders and businesses for long-term influence and accelerate their revenue, while helping them stand out through. Every solution is tailor-made – crafted to fit the client’s goals, industry trends, and competitive edge.
“We combine analytical insights with powerful storytelling to create brands that connect deeply with their audiences. Strategic Personal Branding for leaders and entrepreneurs to help them build a strong presence, ensuring that their leadership drives business growth.
“The future of branding is all about authenticity, digital transformation, and human connection.
“Because in the end, great branding isn’t just about visibility – it’s about impact.”
That sentence alone could live on the cover of every business book. And it’s exactly why Rina Gowreesunker doesn’t just build brands. She builds business legacies.
