Alvin Munene’s journey began far from the bustling offices of Katumani, in a small rural community in Machakos, a town in the eastern part of Kenya. Raised in a humble household, Alvin bore witness to the systemic struggles that shaped his community—water shortages, food insecurity, inadequate infrastructure, and the lack of access to basic healthcare and quality education. These challenges were not just the backdrop of his childhood; they became the fuel that ignited his resolve to drive meaningful change.
“I grew up knowing that I wanted to make a difference, but at the time, I didn’t know how,” Alvin reflects. As he matured, his sense of purpose crystallized, leading him to Mount Kenya University, where he pursued a Bachelor of Science in Real Estate Management at the School of Energy and Environmental Engineering.
His transition from a student with aspirations to a social entrepreneur was catalyzed by his participation in the Millennium Campus Network Fellowship, a program that introduced him to global changemakers and solidified his vision for Kijiji Kwetu—a social enterprise grounded in circular economy principles, dedicated to transforming waste into sustainable solutions for communities.
Kijiji Kwetu: A Vision for Sustainability and Empowerment
At its core, Kijiji Kwetu (Swahili for “Our Village”) is more than just a recycling initiative. It is a bold response to some of Kenya’s most pressing environmental and social challenges, including pollution, deforestation, and the severe lack of infrastructure in schools and healthcare facilities. Aligning with several United Nations Sustainable Development Goals (SDGs), Kijiji Kwetu focuses on: Quality Education (SDG 4), Sustainable Cities and Communities (SDG 11), Climate Action (SDG 13), Global Partnerships (SDG 17)
“Kijiji Kwetu is all about creating sustainable solutions that not only address environmental issues but also enhance the welfare of children, youth, and local communities,” Alvin explains. “We are transitioning into a startup model, focusing on waste management and the circular economy, particularly converting plastic waste into eco-furniture for schools and other essential needs.”
Though still in its pre-revenue stage, Kijiji Kwetu has gained significant traction both locally and globally. From strategic partnerships to sustainable innovation, the initiative is dedicated to ensuring that each project is not only eco-friendly but also socially responsible.
One of Kijiji Kwetu’s most defining elements is its commitment to empowering local communities, particularly the youth. “I’ve always had the urge to give back, and I’ve engaged in community service since primary school. But I knew that by creating a space where young people could collectively drive change, we could amplify our impact,” Alvin shares.
Currently, the Kijiji Kwetu leadership team comprises Mitchell, Vincent, Mary, Prudence, Vincent, and Alvin himself. However, their reach extends far beyond this small but dedicated group. “We have built a community of over 1,500 members across multiple social media platforms—WhatsApp, LinkedIn, Instagram, TikTok, and Twitter. Through these channels, we connect young people, not just in Kenya but globally, sharing opportunities, events, and grant resources.”
Tackling Challenges and Overcoming Barriers
As a young social enterprise operating in a developing country, Kijiji Kwetu has faced a fair share of challenges, the biggest being financial constraints. “Balancing cash flow is tough,” Alvin admits. “Right now, there is more cash going out than coming in, but what keeps us moving forward is grit—consistency, passion, and resilience.”
Despite these hurdles, progress has been tangible. “We have initiated our registration process, and some of our products are in their final development stages before pilot testing in schools,” he shares with optimism.
In addition to financial constraints, competition within the social enterprise space is intense. However, Alvin remains steadfast in his strategy: collaboration and networking. “We have engaged in extensive pitching, grant proposals, and mutual investments to maintain our momentum. Our approach prioritizes transparency, accountability, and sustainability.”
Mentoring the Next Generation
Among the many impactful projects spearheaded by Kijiji Kwetu, two stand out: working with teen mothers in Kibera and mentoring young girls at Kamiti Juvenile Center.
The Kibera initiative was particularly meaningful to Alvin. “We wanted to equip these young mothers with life skills and a renewed sense of hope,” he explains. The project provided training in entrepreneurship, public speaking, and financial literacy while offering essential resources like food, clothing, and menstrual hygiene products. “These may seem like small gestures, but they are transformative for girls who are trying to balance motherhood and education.”
Another significant project involved mentoring young girls at Kamiti Juvenile, offering leadership training, mental health support, and reintegration strategies for those about to re-enter society. “We collaborated with organizations like Girls 4 Generations to ensure these young women received the support they needed. It reinforced the idea that real change isn’t just about doing—it’s about being present.”
Lessons in Patience, Networks, and Grit
For aspiring entrepreneurs looking to enter the circular economy sector, Alvin’s advice is clear: Be patient. “Everything takes time, and the temptation to give up is strong if you’re not prepared for the long haul.”
He also stresses the power of networking. “Collaborate. Join incubators, competitions, and accelerator programs. These opportunities provide not just funding but valuable mentorship and exposure.”
Moreover, he emphasizes the importance of self-investment. “You must be the first investor in your business. If you don’t believe in it, no one else will. And develop a thick skin. Not everyone will share your vision, but that shouldn’t deter you.”
The Future of Kijiji Kwetu and Circular Economy Innovation
Looking ahead, Alvin is excited about the technological innovations emerging in the circular economy sector. “There is immense potential to turn waste into valuable, practical products. The technology is available, but investment is still lacking. We need more funders to recognize the potential of circular economy initiatives.”
Currently, Kijiji Kwetu is pioneering a large-scale plastic recycling project aimed at reducing pollution while creating employment opportunities and improving school infrastructure. “It’s still in its early stages, but we are committed to making it a reality,” Alvin states.
Reflecting on his journey, he shares one final piece of wisdom: “Don’t rush for investment. Focus on building a strong product, a dedicated team, and efficient processes. Only then should you seek equity. Take it step by step, and the pieces will fall into place.”
